Van Gogh Museum website

Role: Visual design.
Agency: Fabrique.
Art direction: Sanne Wijbenga
Interaction design: Rose-Anne Dotinga
Development: Q42

The Van Gogh Museum manages the biggest collection of paintings, drawings and letters by Vincent van Gogh in the world. With this unique collection, the museum brings hundreds of thousands of visitors each year face to face with Vincent Van Gogh. Many visitors come only once to the Van Gogh Museum, and tick it off on their bucket list. But the museum has a greater ambition; the museum wants to be the knowledge institute on the life and work of Vincent. Therefore the visitors of the website ‘meet Vincent’ directly on the homepage. The homepage is divided into a facilitative part (‘Visit the Museum’) and an inspiring part (‘Meet Vincent’). The stories present the passion and inspiration of Vincent for a national and international audience. They take you into the world of Vincent Van Gogh, his time, his search for the very highest, and his victories and disappointments. Vangoghmuseum.nl is a website which not only informs but primarily also inspires and enriches. www.vangoghmuseum.nl